Agencies usually fail to tell you about these 10 Social Media facts that have proven true over the years despite the diverse policies and strategies each company applies for their online marketing.
Understanding the truth about Social Media when you are working online will save you a lot of headache and frustration down the line and will make you stand out from competition.
1- No, It’s not about how many fans or followers you have
Having lots of fan or followers is a good thing, but this should not be your sole goal, People often fall into the trap of chasing follower numbers which is like trying to book more empty seats (more fans), forgetting that you need audience to fill up those seats (engagement) by liking, sharing, retweeting, commenting…etc
2- No, You don’t have to be on every platform
Choose the platforms which are more likely to have your target audience and which better serves your industry and content, you do not need to be on every single social media platform and jump into every new platform. Find focus on providing value on the networks where your customers and prospects are most active. Better to not be somewhere than to have a presence there and ignore it.
Continue to full article on Digital Boom here: http://adigitalboom.com/the-10-social-media-facts-they-are-not-telling-you/