Roundup For The 2015 Ramadan Commercials

Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and minds of the audience whom are becoming ever harder to please with every passing year.

Here is my roundup (in alphabetical order) for the 2015 Ramadan commercials

To view the full review and videos, proceed to Digital Boom here: http://adigitalboom.com/roundup-2015-ramadan-commercials/, I’ve covered the below commercials:

    • AAIB
    • Al Arousa
    • Banque Misr
    • Crunch Egypt
    • Cottonil
    • Degla Palms
    • Embrator
    • Etisalat
    • Fox
    • Italian Square
    • Lamar
    • Lion
    • Mega Ice Cream
    • Mobinil
    • Mountain View
    • Mousa Coast
    • Nescafe
    • Telecom Egypt
    • Om Hassan
    • Unionaire
    • Universal
    • Vodafone
    • and lastly, The Donations Collection:
      • 57357 Cancer Institute
      • 500500 Cancer Institute
      • Magdy Yacoub Institute
      • Ma3an Institute
      • Masr Al Kheir Institute
      • Orman Hospital for Cancer
      • Baheya Hospital

Learn How To Win Like Obama on Social Media

We might all remember how US President Obama proved the importance and power of Social Media in his 2008 presidential campaign against senator McCain. He was able to secure 55 million US dollars in one month from campaigning through Social Media channels, while senator McCain was only able to secure 11 million during the same period using traditional methods.

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The New Obama Twitter Account Smart Activation

Although Obama has been always an active and prominent figure on Social Media since then with almost 60 million followers on Twitter, yet he was still able to surprise us and draw our attention to his new official government account, @POTUS (President of the United States)

read the full article on Digital Boom here: http://adigitalboom.com/learn-how-to-win-like-obama-social-media/

The Creative Twitter Account of the British Ambassador

When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone who had tweeted to his account asking to work as the Egyptian Ambassador in the UK! Instead of giving a blunt official answer or ignoring the sarcastic tweet, the Ambassador simply quoted the tweet to the Egyptian Ministry of Foreign Affairs, saying “Someone wants to work with you”.

I immediately realized this as a perfect example of “Forget about B2C & B2B, it’s H2H” from my recent article “The 10 Social Media Facts They Are Not Telling You”

The British Ambassador is Promoting Tourism to Egypt!

I started reading through his recent tweets only to find them all interesting and fun to read. I was surprised to find 2 threads of hashtags that one would usually expect from the Egyptian Tourism Authority or the very least by Egyptian influencers interested in promoting their country, #ReasonsToLikeCairo and #ReasonsToLikeAlexandria, the posts show someone who is both very knowledgeable with the local culture and having a creative sense of humor.

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Continue to full article on Digital Boom here: http://adigitalboom.com/creative-twitter-account-british-ambassador/

The 10 Social Media Facts They Are Not Telling You

Agencies usually fail to tell you about these 10 Social Media facts that have proven true over the years despite the diverse policies and strategies each company applies for their online marketing.

Understanding the truth about Social Media when you are working online will save you a lot of headache and frustration down the line and will make you stand out from competition.

1- No, It’s not about how many fans or followers you have

Having lots of fan or followers is a good thing, but this should not be your sole goal, People often fall into the trap of chasing follower numbers which is like trying to book more empty seats (more fans), forgetting that you need audience to fill up those seats (engagement) by liking, sharing, retweeting, commenting…etc

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2- No, You don’t have to be on every platform

Choose the platforms which are more likely to have your target audience and which better serves your industry and content, you do not need to be on every single social media platform and jump into every new platform. Find focus on providing value on the networks where your customers and prospects are most active. Better to not be somewhere than to have a presence there and ignore it.

Continue to full article on Digital Boom here: http://adigitalboom.com/the-10-social-media-facts-they-are-not-telling-you/