Perfecting the Art of Social Media

DohaCreatives Community asked some of Doha’s social media gurus to exclusively share the one piece of advice they would give to social media enthusiasts. I was chosen as one of those gurus to participate with a few tips.

Perfecting the Art of Social Media

My advice was the following:

• Always remember that Social Media is a Human to Human (H2H) interaction. Forget about business to Consumer (B2C) or Business to Business (B2B) interaction, it’s all about H2H! Be authentic, have a transparent attitude and a genuine tone of voice.
• Don’t over-market your content! Rather than promoting your brand and advertising it yourself, it’s always best to focus on earned media attention whereby your fans and followers speak positively of your brand.
• Content is king! Without creative, entertaining, and relevant content your social media platforms will lose traction no matter how hard you try to promote your brand.

Checkout the full guide here

ahussam Tips

 

Roundup For The 2015 Ramadan Commercials

Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and minds of the audience whom are becoming ever harder to please with every passing year.

Here is my roundup (in alphabetical order) for the 2015 Ramadan commercials

To view the full review and videos, proceed to Digital Boom here: http://adigitalboom.com/roundup-2015-ramadan-commercials/, I’ve covered the below commercials:

• AAIB
• Al Arousa
• Banque Misr
• Crunch Egypt
• Cottonil
• Degla Palms
• Embrator
• Etisalat
• Fox
• Italian Square
• Lamar
• Lion
• Mega Ice Cream
• Mobinil
• Mountain View
• Mousa Coast
• Nescafe
• Telecom Egypt
• Om Hassan
• Unionaire
• Universal
• Vodafone
• and lastly, The Donations Collection:
  • 57357 Cancer Institute
  • 500500 Cancer Institute
  • Magdy Yacoub Institute
  • Ma3an Institute
  • Masr Al Kheir Institute
  • Orman Hospital for Cancer
  • Baheya Hospital

Learn How To Win Like Obama on Social Media

We might all remember how US President Obama proved the importance and power of Social Media in his 2008 presidential campaign against senator McCain. He was able to secure 55 million US dollars in one month from campaigning through Social Media channels, while senator McCain was only able to secure 11 million during the same period using traditional methods.

The New Obama Twitter Account Smart Activation

Although Obama has been always an active and prominent figure on Social Media since then with almost 60 million followers on Twitter, yet he was still able to surprise us and draw our attention to his new official government account, @POTUS (President of the United States)

read the full article on Digital Boom here: http://adigitalboom.com/learn-how-to-win-like-obama-social-media/

The Creative Twitter Account of the British Ambassador

When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone who had tweeted to his account asking to work as the Egyptian Ambassador in the UK! Instead of giving a blunt official answer or ignoring the sarcastic tweet, the Ambassador simply quoted the tweet to the Egyptian Ministry of Foreign Affairs, saying “Someone wants to work with you”.

I immediately realized this as a perfect example of “Forget about B2C & B2B, it’s H2H” from my recent article “The 10 Social Media Facts They Are Not Telling You”

The British Ambassador is Promoting Tourism to Egypt!

I started reading through his recent tweets only to find them all interesting and fun to read. I was surprised to find 2 threads of hashtags that one would usually expect from the Egyptian Tourism Authority or the very least by Egyptian influencers interested in promoting their country, #ReasonsToLikeCairo and #ReasonsToLikeAlexandria, the posts show someone who is both very knowledgeable with the local culture and having a creative sense of humor.

Continue to full article on Digital Boom here: http://adigitalboom.com/creative-twitter-account-british-ambassador/